Mabuhay, kabayan!Welcome, fellow Filipino
Filipino community marketing · UAE
Speak to the UAE's Filipino community as one of their own.
Around 650,000 Filipinos call the UAE home, and they buy from brands they trust. Our founder is half Filipino, speaks Tagalog, and the community has followed him for years. We introduce your brand the way a friend would: in their language, through faces they already know.
- Made in Tagalog, not translated
- Creators they already follow
- The UAE and the Philippines
On a community visit
- Filipinos living in the UAE
- 650K
- will pay more for a brand they aspire to
- 8 in 10
- views in one month on the Emaratino channel
- 21.4M
- of that audience in the Philippines, with 26.1% in the UAE
- 32.8%
Population: Philippine Ambassador to the UAE, via Arab News, February 2023. Brand spending: The Filipino Times national survey of 2,612 Filipinos in the UAE, December 2021. Views and audience: the Emaratino creator channel, sources below.
The community's own press
- GMA News
- The Filipino Times
- Lovin Dubai
- DubaiOFW
- Illustrado Magazine
- GMA News
- The Filipino Times
- Lovin Dubai
- DubaiOFW
- Illustrado Magazine
Why this community
The customers most UAE brands walk straight past.
If your marketing speaks only English and Arabic, it is missing one of the largest, most loyal and most connected communities in the country. Four reasons to stop missing it.
650K
01A city inside the country
The Philippine Ambassador put the UAE's Filipino population at around 650,000 in 2023. They live, work and shop in every emirate, and they are not a niche.
- Abu Dhabi
- Dubai
- Sharjah
- Ajman
- Umm Al Quwain
- Ras Al Khaimah
- Fujairah
In every one of the seven emirates
Source: Philippine Ambassador to the UAE, via Arab News, 15 February 2023
8 in 10
02They pay for brands they believe in
In a survey of 2,612 Filipinos across the UAE, nearly eight in ten said they will pay a higher price for well-known brands they aspire to. Gadgets came first, then dining out, fashion and cars.
8 of every 10 people surveyed
Source: The Filipino Times national survey, December 2021
5 hrs
03They live on social media
People in the Philippines spend nearly five hours a day on social media, the second-highest of any country, with Facebook and TikTok out in front. The same feeds follow them to the UAE.
Nearly 5 of the day's 24 hours
Source: DataReportal, Digital 2026, via Esquire Philippines, January 2026
US$1.6B
04They spend here, and send home
Filipinos in the UAE sent US$1.64 billion home in 2025. Every pay day, the same customer is buying for a table here and a family there.
UAEPhilippinesSource: Bangko Sentral ng Pilipinas, via BusinessWorld, February 2026
Word of mouth
And word travels.
This is a close community. A recommendation from one of their own reaches the group chat, the church group and the family back home before an ad has finished loading. That is the room we can walk your brand into.
Who it is for
If they buy it, we can help you reach them.
Some brands count Filipinos as part of their audience. Some build the whole business around them. Both work, and these are the businesses we hear from most.
Restaurants & cafés
Group dinners, comfort food and the day-off treat.
Money transfer & exchange
Every pay day, money moves home.
Phones, gadgets & telecoms
Top of the list of what they will pay more for.
Retail & fashion
Weekend shopping, branded and planned.
Cargo & balikbayan boxes
Gifts for home, packed all year round.
Property & finance
A home here, and a house being built back home.
Beauty, salons & clinics
Self-care, booked for the day off.
Travel & airlines
Flights home, and holidays with family.
Events & entertainment
Concerts, fiestas and community nights.
Education & training
Courses for the next step in a career.
Selling something else? If the community buys it, sends it home or queues for it on a day off, it is worth a conversation.
Isa sa atin.
“One of us.”
Fahed Teaib Albaloushi
Founder, Evo Media Pro · known online as Emaratino Traveler
Why Evo Media Pro
Not an agency that studied the community. Part of it.
Evo Media Pro was founded in Abu Dhabi by Fahed Teaib Albaloushi, known to millions online as Emaratino Traveler. His father is Emirati. His mother is Filipina, from Dagupan City in Pangasinan.
He learned Tagalog the way many Filipinos abroad keep it alive: through karaoke and The Filipino Channel. He greets his elders with “mano po”, and his favourite dish is pigar-pigar from his mother's province.
So when we make something for this community, nobody has to explain the joke, translate the script or guess what will land. We already know, because it is ours too.
2019
Called on stage at KZ Tandingan's Dubai concert, he sang a duet with her in Tagalog in front of thousands of Filipino fans.
Lovin Dubai
Gulf
Named among Illustrado Magazine's 300 Most Influential Filipinos in the Gulf.
Illustrado Magazine
Philippines
Filmed five documentaries across the Philippines for his series “Embrace the Journey”.
DubaiOFW
2025
Profiled by GMA News as the “Emaratino”: half Pinoy, half local, and stopped for selfies wherever he goes in the UAE.
GMA News
- views in a single month, April 2026
- 21.4M
- of the audience in the Philippines, and 26.1% in the UAE
- 32.8%
- of Instagram views from people who do not follow yet
- 92.9%
Where each figure comes from
- Metric
- views in the month
- Period
- April 2026
- Source
- Native platform analytics, via Emaratino Media Kit 2026
- Scope
- Emaratino influencer channel, all four platforms. Volume varies month to month
- Metric
- of audience located in the Philippines
- Period
- 30 days to 12 August 2026
- Source
- Instagram audience insights, via Emaratino Media Kit 2026
- Scope
- Emaratino influencer channel. A further 26.1% is in the UAE
- Metric
- of views from non-followers
- Period
- 30 days to 12 August 2026
- Source
- Instagram native analytics, via Emaratino Media Kit 2026
- Scope
- Emaratino influencer channel, Instagram only: reach beyond the existing following
When it mattered
When the floods came, we went.
When floods hit communities in the Philippines, the team went in person: a van of bread, eggs and clean water, handed out street by street, in the rain.
We do not show this as a campaign. We show it because it is the relationship your brand walks into. When we speak to this community, it answers, because it knows we turn up.
The van, street by street Eggs and bread, family by family Water, handed out in the rain Where the water came in The queue at the van Bread for every house Packing it up, together From the van to the door
On the ground
We go there. We learn the dances. We eat the food.
The crew travels to the Philippines, films with the people who live there, and brings back content the community recognises as its own.
Learning a Cordillera dance, in traditional woven dress The crew, travelling to film in the Philippines Back in the studio, where the edit happens
What the community watches
Content they already watch, share and quote.
Comedy about Filipino habits, Tagalog songs sung live, a car singalong, a street-food review. This is the voice your brand borrows when you work with us.
How to spot a Filipino
Comedy · 1:20
Live performance, Filipino song
Music · 1:39
Car singalong
Social · 0:43
Street food review
Food review · 0:16
These are our creators' own posts, shown so you can see the voice before you book it. They are not campaigns Evo ran for a client.
The difference
Reaching Filipinos: the usual way, and ours.
Most brands try. Most of it lands flat, for reasons that are easy to fix once someone on the inside points them out.
Language
How most brands do it: English copy, translated into Tagalog at the end, if at all.
With Evo Media Pro: Scripts written in Tagalog, Taglish or English by people who speak them at home.
The face
How most brands do it: A model the community has never seen before.
With Evo Media Pro: Creators the community already follows, led by an Emirati-Filipino it calls one of its own.
Culture
How most brands do it: Clichés about Filipinos, written by people who are not.
With Evo Media Pro: Humour, food and references that land, because we live them.
Where it runs
How most brands do it: Wherever the brand already posts.
With Evo Media Pro: Facebook, TikTok and LIVE, where the community spends its evenings and days off.
Reach
How most brands do it: The UAE only.
With Evo Media Pro: The UAE and the Philippines in one activation, because the audience lives in both.
Proof
How most brands do it: A screenshot of likes.
With Evo Media Pro: Enquiries and bookings tracked back to the campaign, by language and platform.
What we do
Everything it takes to win this community, under one roof.
- Creator campaignsEmirati-Filipino and Filipino creators the community follows, matched to your brief and briefed by us.Find out more
- Content made in TagalogReels, ads and films scripted in Tagalog and Taglish, with English and Arabic versions built alongside.Find out more
- TikTok LIVE from your venueThe Twincast: two to three hours live from your business, on three TikTok channels at once.Find out more
- Paid media to the communityAds placed where Filipinos in the UAE scroll, with the budget moved to what brings enquiries.Find out more
- Community momentsIndependence Day, Christmas season, fiestas and concerts: the dates this community plans its year around.Find out more
- Tracking that proves itEvery enquiry traced to the creator, language and platform it came from, reported to you plainly.Find out more
How it works
From first message to your first Filipino customers.
- 1
Tell us what you sell
A short call or a WhatsApp: your product, your customer and what a win looks like.
- 2
Get a plan in writing
Creators, language, formats, dates and the fee, agreed before anything is filmed.
- 3
Approve, then we film
You approve the concept and script. We shoot, edit and publish in the community's voice.
- 4
See what it brought in
Enquiries and bookings by creator, language and platform, reported plainly.
In the community's own press
They have been writing about us since 2019.
Every link opens the original article on the publication's own site.
- GMA News8 December 2025The “Emaratino”: half Pinoy, half local, with a love for pigar-pigar and “mano po”.Read on GMA News
- The Filipino Times17 December 2021The Emirati-Filipino vlogger who understands every word, speaking to Filipinos in the UAE in their own language.Read on The Filipino Times
- DubaiOFW7 August 2019Meet Fahed, the half-Emirati, half-Filipino vlogger in the UAE.Read on DubaiOFW
- Lovin Dubai25 March 2019An Emirati vlogger sings in Tagalog on stage, and a whole Pinoy concert crowd sings back.Read on Lovin Dubai
- Illustrado Magazine300 Most Influential Filipinos in the GulfListed among the Filipinos shaping life in the Gulf.Read on Illustrado Magazine
Questions
What business owners ask us first.
We are not a Filipino business. Is this still for us?
Yes, and most of the brands it suits are not. A café, a phone shop, an exchange house or a clinic does not need to be Filipino to win Filipino customers. It needs to be introduced properly, in their language, by someone they trust.
Do you produce in Tagalog, or translate into it?
Produce in it. Scripts are written in the language they will be spoken in, Tagalog, Taglish or English, with English and Arabic versions built alongside rather than dubbed over afterwards.
Does this only reach Filipinos in the UAE?
No, and that is often the point. The creator audience splits between the Philippines and the UAE, so one campaign reaches customers here and their families back home. The exact split is printed on this page with its source.
Can we focus only on the Filipino community?
Yes. Some of the businesses we speak to build their whole customer base around this community, and the plan is then built around it too: the creators, the platforms, the dates on the calendar and the language of every post.
What does it cost?
It depends on the creators, the formats and how long the campaign runs. You get a written scope with the fee before anything is filmed, so you know exactly what you are paying for and what you get back.
Can you show results from a campaign to this audience?
Results from the campaigns we run go on the site as case studies when a client agrees to share them, with their numbers attributed. What we can show today is the audience itself, with its source and period beside every figure, and the community's own press.
Tara, usap tayo · Come on, let's talk
Your next loyal customers are already in the UAE.
Tell us what you sell and who you want to reach. We will come back with the creators, the language and the plan to bring this community through your door.
- 1
Message us
On WhatsApp or through the form. Two minutes.
- 2
Talk it through
A short call about your product and your customers.
- 3
Get your plan
Creators, content and the fee, in writing.
Or emailbusiness@evomediapro.ae· call+971 56 447 1068